The Dynasty; script, created in 2001 for the short film The Dynasty.
Design Brief
imagine to be... always. one second ahead
The Dynasty rose in the desert
around the heart of the world
where the stars are born.It is an old tribe,
diversified all over the world.Its trees are lost in the global present.
The Dynasty exists
from the beginning of time
'til the end.The Dynasty is about repetition
cycles, changes
time spots, abstraction
competition.It is in fact; always,
eternally. continuously, one second ahead.
What?
After an eternity of research and exploration, it was to be a script logotype, of some sort --
The letters were drawn on the computer, with a mouse. As it is usual, some ligatures emerged. Eventually, a rough looking graffiti-style script made it through.
Finally
This is what it looked like in the end --
See also: Ambigram: The Dynasty